About Me
OK, everything you might want to know (and probably more) about Andrea Feinberg:
Goals? To work with business owners who want to make more money by day & sleep better at night; to guide their business for consistency with their life vision. To ensure no one hangs their integrity at the door when working. To remind them – we all leave our businesses eventually; how well prepared are you going to be and how much reward is coming along with you? To yell from the roof top and board room: time off from business is key for your business to succeed.
I’m not modest: As a Wall Street exec, marketing consultant, & coach I have 30 years experience helping clients articulate & exceed goals for business or personal lives. I’m a polished, responsive, powerful speaker: work/life balance, vision creation, strategy development, guerrilla marketing, intra-preneurship, stress reduction, crafting an elevator speech, more. Have facilitated custom designed, off-site retreats for those wanting to reinforce & refresh their commitment to their business.
Have been an adjunct instructor, Hofstra University; certified facilitator, The Alternative Board; Small Business Expert, LongIsland.com; former president, my local Chamber of Commerce. Profiled in The New York Times, Long Island Newsday, Long Island Business News; published in “Business to Business”, “Creations Magazine”, ‘The Hauppauge Reporter”, oodles of online e-zines. Collaborated on an award-winning book: “The Essential Coaching Book”. And recently published “Time Junkie – 101 Ways for Business Owners to Break the Habit and Get More Free Time NOW!”
So let’s not lose sight of the main stage:
I’ve been a business owner since 1988. I’ve seen businesses run with loose change that falls into sofa cushions and those that made mistakes with multi-million-dollar budgets. It isn’t money that makes things succeed (although money is a great reward and asset). What is absolutely critical to succeed as a business owner is a clear vision, the courage to make decisions and the persistence to see your vision through.
And the bottom line is:
With all that experience and education, I failed at my first business. Failed because it was born purely of business planning, niche selection, competitive review and relevant marketing. Sounds smart yet my thinking lacked critical considerations – personal investment, consistency with personal vision and application of personal strength. As a result, I worked very hard at tasks that advanced my business yet held back my life. As a result, despite creating a beautiful product that created fans and customers, I began to hate my business. I disliked the tasks, didn’t connect with the people I generally encountered and ultimately, lost the desire to even be in my place of business. And that began a long destructive process of self-sabotage: investing less time and energy and resulting in less money which fed the distaste for the enterprise, overall. And so it went, down and down until I decided to make a major change and sold the enterprise.
Here’s how that was a success – it led me to ask the question I’d neglected to ask before making the business choice (you may want to take notes here): what is the life and lifestyle I want and how can I create a business that will honor and advance that? Asking – and answering – that one question led me to discover the business that maximizes my strengths, allowed me to design it around my personal priorities and imbue it with inherent value, whether I’m there or not.